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SEO is an acronym for "search engine optimization" or "search engine
optimizer." Deciding to hire an SEO is a big decision that can potentially
improve your site and save time, but you can also risk damage to your site and
reputation. Make sure to research the potential advantages as well as the
damage that an irresponsible SEO can do to your site. Many SEOs and other
agencies and consultants provide useful services for website owners,
including:
Review of your site content or structure
If you're thinking about hiring an SEO, the earlier the better. A great time
to hire is when you're considering a site redesign, or planning to launch a
new site. That way, you and your SEO can ensure that your site is designed to
be search engine-friendly from the bottom up. However, a good SEO can also
help improve an existing site.
Ask for explanations if something is unclear. If an SEO creates deceptive or
misleading content on your behalf, such as doorway pages or "throwaway"
domains, your site could be removed entirely from Google's index. Ultimately,
you are responsible for the actions of any companies you hire, so it's best to
be sure you know exactly how they intend to "help" you. If an SEO has FTP
access to your server, they should be willing to explain all the changes they
are making to your site.
One common scam is the creation of "shadow" domains that funnel users to a
site by using deceptive redirects.
These shadow domains often will be owned by
the SEO who claims to be working on a client's behalf. However, if the
relationship sours, the SEO may point the domain to a different site, or even
to a competitor's domain. If that happens, the client has paid to develop a
competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on
the client's site somewhere. The SEO promises this will make the page more
relevant for more queries. This is inherently false since individual pages are
rarely relevant for a wide range of keywords. More insidious, however, is that
these doorway pages often contain hidden links to the SEO's other clients as
well.
Such doorway pages drain away the link popularity of a site and route it
to the SEO and its other clients, which may include sites with unsavory or
illegal content.
EO is an abbreviation for search engine optimisation; it is used to describe
the process designing your website in a way that it will appear higher in
search engine rankings.
A website that's optimised for search engines can reap huge benefits on to
your website and your business.
Search engines often turn a blind eye to what you might assume are some of the
web's most attractive pages. Just think of the tools many designers use to
make web pages exciting. Great illustrations. Stunning photos. Animation and
sweet music.
Chuck them all onto your page and the world's most important web
'spiders' might well crawl right past.
We provide proven search engine optimisation results using only ethical
techniques. Our search engine marketing ensures a high return on investment by
achieving maximum visibility for your website within major search engines
including Google, MSN & Yahoo! Search. Search engine optimisation provides
numerous benefits:
SEO or Search Engine Optimization is the practice of making your website
attractive to search engines such as Google, Bing, Yahoo, etc.
Search engines regularly read and archive websites so that people can find
them easily. For example, a person may be searching for ways to cook salmon.
If your website is about salmon and optimized properly, your site should
appear within the first page or two of every search engine.
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